There hasn’t gone a day when I’ve noticed another blogger whom is in the same niche as me and is getting more readers. In fact I’m sure there is a lot of people out their whom probably feel as tho they deserve the same attention as well. The basis would be that you feel as tho their content isn’t as a good as yours.
There isn’t a reason why we shouldn’t feel as tho they are our competition, especially if they are only providing content for free too generate an income as well. Both of you are neither trying to sell products or service that would become useless, once a consumer decides to make a purchase from a specific source.
A majority of the blogs out there create content to attract audiences in return for monetisation rather it be via advertisement revenue or affiliate programs. Readers follow blogs because they give them information or entertainment they need. Consumers have so much content online that is easily available and follow multiple blogs as there is little cost in doing so.
The issue in this case isn’t because of the niche or the presence of so many blogs writing about the same topics. It’s only because of the attention. Each reader has specific interest, informative needs, and limited time. When there are blogs who are constantly producing content, there is inevitably attention.
Your readers are not only looking for content that is being updated all the time but also the meeting the relevance of their needs. Some of our competition may include a broader or narrow niche within the blog’s plan. As long as your readers are obtaining relevant content they will stay around. The longer that a person stays on your site, it increases the chance that the person will click on an ad. The question that you need be asking is how do you show the user relevant content?
If you were to think of a regular news website that has so much similar content similar to other competitors and there channels. News or media outlets are highly competitive markets. They all cover stories that are worth spreading, but are not doing much more than pushing the content out to every possible channel possible in very limited time. The idea is to get as many readers or viewers as soon as possible. Rather it be by including content not yet published by another outlet and becoming the market leader for that story due to an exclusive details.
Relevance itself isn’t enough, the content must be increasingly interesting by providing a value to what they may already know. The other bloggers within your niche are what you could class as attention assets you can exploit. Don’t treat them as competitors even if they are promoting certain affiliate programs. The internet is always increasing in size and is big enough for everyone.
By networking rather is be by email or a social media channel. Build a win-win relationship. After all you both have the exact same need to build an audience potentially interested in relevant content. By not only networking and creating a trusting bond between both parties you are both able to share this with your audience. Your audience would become to trust your instincts based on the knowledge you have expressed via your online content.
The strategy of positive endorsement not only helps by bringing more traffic to your site, but also increase the chances in sales for products or services based on trust relationship you built with your competitor. By also linking to each other sites you would also be sending signals to search engines as well, however do this within reason and where applicable.
By creating in-depth content that is able to be read in a short period of time, releasing new content regularly, networking and ensuring a niche relevance within the same tactic. Your competitors end up becoming a guide on where you can improve, and you could help each other improve even better.