When I started out blogging back in 2008 one of the things I took a lot of time and effort in was trying to get my PR or PageRank to become as high as possible. Google uses the PageRank signal to assist in ranking sites amongst other several metrics. Back than PageRank was updated about 2 times a year, and than every now than you would see a increase and changes in the ranking system.
It was considered to the Holy Grail in terms of SEO and online marketing. The value of PageRank was being dissected and examined by bloggers and strategists for years. They would create content on how to improve your rank and provide input on how to take advantage to manipulate the system. PageRank was originally thought to be based on how many sites were linking to yours and what type of sites the inbound links were coming from.
It has always been thought that a higher PR resulted in better prospects.
Over the past couple of years if you were to look at the PageRanks of some of the worlds most authority sites you would find their ranks are falling. If you were to create a a new blog or website in todays age you would find that your websites rank would be not so beneficial if it even gets indexed.
Depending on your business model, having a high PageRank on your website isn’t really necessary. If you would like to think you own a website that offers graphic design services, and the way your reaching your audience primarily by referrals or physical networking efforts. In a case like this, a high PageRank wouldn’t matter of such.
If you built a website that promotes a piece of software weather it be your own or via an affiliate program. Your plan could be to drive traffic from classified ads websites such as Craigslist or Gumtree. Having a high PageRank wouldn’t play a big role in how many sales you make. In a case study like this you would need to focus on your advertisements and landing pages more than your PageRank.
Everyone has a different marketing strategy and everyones does varies. If your business is reliant on search traffic, will it still matter if you don’t have a high PageRank?
PageRank has an effect within Google Search with SERP’s (Search Engine Ranking Position). PageRank updates occur every day within the Google computer system, which is based on a variety of aspects that the public isn’t fully aware of. The main priority for webmasters is focusing on quality of incoming links, content on site, website and website speed.
Google only releases the number every few months, because webmasters have a tendency to obsess over the smallest of things, when they should be focusing on building strong content and relationships. Over the years the updates have become less frequent which starts SEO specialists wonder if PageRank is as important as it once was. After all, if Google isn’t bothering to update the numbers, whats the point?
As online community evolve every day finding ways around Google’s ranking mechanisms, Google releases update after update to ensure high quality content is ranked high within SERPs. In 2014 people suspected there was over 200 updates. As emerging digital trends become on the rise like Social Media platforms, google intervenes to ensure what should rank high should.
The value assigned to algorithms, social scores and so many other variables previously considered are always changing. Its now more focused on individual variables with the weight being taken in as the over percentage of a sites total SEO score.
The social media influence of late, Google has made no doubt about them giving increasing preferences to sites with a strong social networking profile. If you were to focus on engaging readers, building an audience and pushing out content that is relevant you would have a higher chance of ranking higher than you previously did.
Tho the speculation of Google’s variables and ranking factors are speculations. We should only wait until Google does come out and say whats happening with PageRank. PageRank is only based on the number of incoming backlinks to a site and the quality of those links. Even if PageRank is devalued in a ranking system, does that mean we should all stop building backlinks?
Realistically, Search Engines have very little to go off of to determine the factors of what sites is better than the millions of others. Beside of the caliber of sites linking to it. Having high quality backlinks is likely to always going to be a very important variable within SEO, regardless of a PageRank score that identifies the backlinks importance.
From a organic perspective, Backlinks will always matter because they frequently represent a sites incoming traffic. Rather it be built via blogging commenting, profile building, and guest posts. Its not always just the links of importance but the people that often click on the referring links.
Tho the questioning of PageRank staying around of leaving would probably be questioned until the end of time, and being the a major debatable topic. The realistic view is that inbound and outbound links on a website is always going to be a contributing linking factor.