Twitter a few years ago introduced a limit to enforce people to follow a maximum of 1000 accounts per 24 hour period. The follow back or the following spam was being utilized primarily for spamming purposes. With so many auto-following tools available to be used across the internet, does the strategy of mass following users actually benefit anyone? Even to date?
The practice is still being used on social networks, and you may even spot a Facebook page doing it every now and then. A majority of those using the strategy on twitter are social media enthusiast, consultants, internet marketers, and bloggers. All of them are simply trying to get something back in return.
Monetising users from social media networks by linking and recommending services rather it be their own services or some type of affiliate program. They utilize sharing links and mass direct messages to obtain an income from online marketing platforms. A lot seem to be trying to improve their branding image with a goal of boosting their prominence with similar aspects on other social media networks (even tho twitter is a micro-blogging site).
Getting more followers also increases the possible outcome of receiving more visitors to their website to get more subscribers, readers, or members. They also want the ability to make content go viral and help it become popular by sharing it with their following. A lot of people think that these outcomes are possible with a huge social media following to get some free traffic. They come to the synopsis that the more people that you have following you, the more people listen to you, and the easier to make a message go across the social media realm.
One of the major issues with mass following is that you obtain a low-value following. A majority of the accounts that will follow you either become automatic bots, spammers, and self-promoters as well. Trying to become a social media rockstar with a low-value fan base isn’t going to get you anywhere.
The following would be non-targeted, have a low active rate, and more than likely less-responsive. Your following count doesn’t mean anything, it’s all about creating engaging conversation. A social media strategy that only involves mass following all sorts of people and shooting out links to hook in buyers or readers is highly inadequate.
Unless your name or brand is already known around the world and you have an A-class celebrity listing of the natural following based on personal interest in what you have to say. Trying to make yourself look like a VIP by manipulating following counts won’t get you anywhere. It’s not an effective twitter marketing tactic, and would make you look spammy.
Having a vast number of Twitter followers is not a bad thing, there are some other key factors you should consider if you want to use the micro-blogging website for yourself or brand. These points are pretty important even if your only using twitter to make money or get traffic. Having a following bigger than anyone else is meaningless, it’s about the responsiveness of your audience.
It also matters who reads your tweets. Are these people really interested in you or your business? Are they able to engage in a conversation that can benefit both parties?
There are several things you need to think about. Do your users have an influence? do you have an influence? Think about these questions in separate cases of automatic followings and natural one. Which one has more weight?
It’s probably the naturally built following. Having people that would be responsive to your tweets and engaging in a conversation is much more convenient than just link-blasting the network and ignoring relationship development.
Responsiveness is the degree that your audience is engaged with whatever message you’re putting out there. An audience that actually connects by retweeting and answering questions. They interact with your stream. An easy way to measure responsiveness is to ask a question and see how many people would respond. The number of link clicks and retweets are other factors you could take into account. This can give you an idea of how interested your audience is in the link, title, or story. Think of it as a “Return On Investment” (ROI).
When on Twitter itself, you can develop a responsive stance through reciprocation. By investing in interactions with other users, and you can induce them by paying more attention to your updates by creating a relationship. User engagement is one thing, but the brand or person is one of the most important first steps. You don’t just want a large following count, you want a responsive group of followers are genuinely interested in you, and people whom will engage with your content. These types of followers will help you, even more, to popularise your website or grow your business.
Instead of auto following a ton of people and rinsing them out to get a mutual followership, who are either not interested or very irrelevant twitter users. I try to keep engaged with users I share common interested with, and update content on a regular basis. I usually use my accounts for interacting with brands for assistance with products. Once my issue is resolved I unfollow the brand’s account.
I favor my own following list to target people whom I believe would benefit in terms of networking and future business prospects. Or those whose views and concerns I can personally relate to. I also track particular keywords within my niches and engage in conversations to build my audience by reaching out to potential users.
The core influence will spiral way below your expectation when based on endorsement towards mass following. By building an authority within your field you’re going to end up having a respected voice within your targeted market.
Using Twitter as a relationship building tool to extract the fundamental benefits from groups of influencers who are relevant to your brand. If you do this eventually you will make them comfortable by helping you or promoting your stuff on social media outlets.
You can follow me on Twitter as well @ShaquilleRay
Editors Note: This post was originally published on March 25th, 2015. It was revised and republished on August 25th, 2017.